07718123229 jo@josoley.com

This week I have been running my own heart-centred business for 4 years and I wanted to share with you just a few things that I have learnt in my business over these past few years …

1. Community

Its self-employment not ‘by your self’ employment – find your tribe of people who will lift you higher.

2. Comparitinitis

Stay on your page – be yourself as everyone else is taken. Others journey is their journey.

3. Get a Message

If you speak to everyone you speak to no-one! Carve your heart-centred message so your ideal client hears you!

4. Plan, Plan, Plan

Failing to plan is planning to fail.

5. Take Inspired Action.

‘Nothing works unless you do’ – Maya Angelou.

6. It IS All About The Money, Honey!

Sales do solve everything. Ask yourself – Have I rang the till today?

7. You Are The Brand

Your heart-centred brand is what people say about you when you are not there! Invest in it!

8. The Fortune Is In The Follow Up!

85% of sales made are between the 5th and 8th point of 121 contact with someone.

9. Facts Tell Stories Sell

Sales doesn’t have to be sticky – it’s literally having a conversation with someone about how you can help. The best heart-centred marketing doesn’t feel like marketing.

10. Your Book Is Your Hook

Add the letters ITY to the word author and you are an authority in your field.

11. Self-Care Is Not Selfish

Fill yourself up first – you cannot pour from an empty cup.

12. Be Marmite

Be sooo right for some people you are sooo wrong for others.

13. She Believed She Could So She Did

If you think you can you can. If you think you can’t you can’t. End of.

14. Your Vibe Attracts Your Tribe

Find your soul sista clients and love them hard.

15. Perfection Keeps You Poor

Done is better than perfect – get your message out!

16. SYSTEMS  – Save Yourself Time Energy and Money

Use masculine systems to keep in your feminine flow.

17. Is Your Networking Not Working?

Constantly review the channels to market and how they return an investment for you

18. Once kills your heart-centred business

Marketing needs to be applied consistently and persistently for continued growth. Once kills your business.

19. Align don’t hustle

Pushing doesn’t work. Work hard by all means but choose your path and align your energies to create your goals.

20. Steal with pride

The top 5 people in your industry you admire? What are they doing? Go do it in your way!

21. All knowledge is infinite

There is nothing new out there! Everything has been said or done in one way – you are the difference in your business, it is how you show up and share.

22. There is no magic wand

You can either spend a shed load of cash on online ads or work consistently and persistently towards your goals.

23. You do need an ideal client

A lot of people fear of niching so …

24. Get big, Get niche or get out!

See above

25. One. One. One. One.

Focus on one product, one route to market, one avatar and one platform – at one time.

26. Retreat

Take time out for you to reflect, refocus and replenish.

27. Marketing Monday

Work ON your heart-centred business instead of IN your business early on in the week in relation to your conversion rate.

28. Conversion rate

How much money do you want your business to bring in a month? How much does your core product cost? How many do you need to sell to bring in your desired monthly income? How many people do you need to speak to sell these products? What is your conversion rate? What activity do you need to do to get in front of these people?

29. If you treat your heart-centred business like a business it pays you like a business

If you treat your business like a hobby it costs you like a hobby.

30. Sell the sizzle not the sausage

People buy results. Communicate the transformation piece.

31. Boundaries

One of the most important things when it comes to running a business is effectively managing your boundaries. That is how we communicate to ourselves and other people how to treat us and behave around us, how to respect us and how we respect our own desires and wishes.

32. The power of T.E.A.M work Together Everyone Achieves More.


What can you stop doing in your business that you don’t need to do? What do you need to surrender – pull up your big knickers and get on with it? What do you need to delegate and get support with? Work in your Zone of genius Focus on your gifts. Hire others to focus on theirs.

34. The passive piece

If your business can’t make money without you – you haven’t got a business you have got a J.O.B! What can you make once and sell over and over?

35. Thank you Internet.

Thank you google. Thank you Social media. We are so lucky to have these tools at our fingertips. Embrace them for the highest good of your business.

36. The magic happens outside your comfort zone

If its uncomfortable its stretching you – here you will see results.

37. Celebrate your successes

Give yourself space to acknowledge what you have created before rushing headlong into the next new thing to accomplish.

38. The big leap New level. New devil.

39. Goal setting A xxx

40, Invest in YOU and your heart-centred business

How do you expect others to invest in you if you are not investing in you! Its amazing what you do when someone is watching.

41. Vision

Allow yourself to dream bigger darling

42. Leave a legacy

What do you want people to say about you? Be that person.

43. Package it up

How are you inviting your clients to reinvest with you?

44. Give your best stuff for free

Share your wisdom with the world.

And a bonus one – my favourite, so last but not least…

People do business with you if they know, LOVE and trust you.

If you want to take your business to the next level of success – please book a call with me HERE to see how I can help you get clarity in all areas of your business and marketing to get results!

Jo x