I once heard a coach say, ‘Your one job is to solve your ideal client’s problem’. This really stuck with me.
We are in the business of solving problems, people do not buy their way into something – they buy their way out of something.
Someone who is great at solving problems is Jamie Oliver.
His market told him … ‘Recipes take too long …’ – so he gave them ‘Jamie’s 30 Minutes meals’.
His market then told him ’30 minutes is too long; it can take that just to prep’ – so he gave them ‘Jamie’s 15-minute meals’.
His market then told him ‘There are too many ingredients’ – so he came up with ‘5 ingredients’.
His market then told him ‘It is too expensive to buy these ingredients’ – so he came up with ‘Save with Jamie’.
His market told him ‘There is too much washing up’ – so he came up with ‘One Pan Wonders’.
Be the solution to your clients’ problems. Look at the headaches that they face and create an antidote to this.
People act on emotion not logic.
We need to show our ideal clients that we know how to solve their problems and that we have done this for others.
A common mistake in marketing that people make is failing to present benefits. People buy benefits first. We need to get clear on the problems and pain points that our ideal clients have and that we have a solution to solve it.
Your ideal prospect will be asking themselves WIIFM – what’s in it for me?
So, we need to be clear on the problem our ideal clients have and how to solve them. Don’t talk about yourself too much – people don’t care! Sounds blunt – but it’s true – your ideal client is busy and just wants to know how you can help them!
What are you offering your clients? What are the benefits of the offer and what are the results?
Your job is to show your target market that …
1. We know their pain points AKA their problems
2. We understand how this is affecting their lives and aggravating them for moving forward
3. We have a solution that addresses their problems that will help them
It’s that simple!
However, whilst you are in the business of solving problems, the way that you do this will differ considering your Life Path number.
So, lets deep dive into the world of solving people’s problems in line with your numeric energies.
Solving Problems as a Life Path 1 – The Leader
Be the antidote to people feeling stuck and fearing all things new in their business.
You do this by bringing the ideas. Help people create something new and innovative.
Solving Problems as a Life Path 2 – The Sensitive
Be the antidote to people feeling overwhelmed and indecisive in their business.
You do this by bringing balance to people’s lives and business. Helping them see both sides of the story to create harmony.
Solving Problems as a Life Path 3 – The Communicator
Be the antidote to people not sharing their world into the world in their business.
You do this by connecting them back to confidence so that they can communicate – write, talk and sell with joy and ease.
Solving Problems as a Life Path 4 – The Builder
Be the antidote to people being disorganised and scattered in their business.
You do this by helping them see the value of working, structure, routine and order to create stability in their lives.
Solving Problems as a Life Path 5 – The Adventurer
Be the antidote to people feeling stale and bored in their business.
You do this by helping them by creating change and variety, which will include international business with the opportunity to travel and have adventure.
Solving Problems as a Life Path 6 – The Nurturer
Be the antidote to people feeling lonely in their business.
You do this by creating groups and community – developing and nurturing a tribe that they feel they can be a part of.
Solving Problems as a Life Path 7 – The Seeker
Be the antidote to people feeling uneducated, that they are missing a piece of the important puzzle in their business.
You do this by being the specialist – learning and becoming knowledgeable in your chosen subject.
Solving Problems as a Life Path 8 – The CEO
Be the antidote to people feeling their business is lacking direction, skill and strategy.
You do this by helping them create sustainable goals and high-quality plans, which helps them gain a professional reputation.
Solving Problems as a Life Path 9 – The Humanitarian
Be the antidote to people feeling that they are not doing enough to help others (and the planet).
You do this by helping them see the bigger picture – which will include elements of corporate social responsibility.
Solving Problems as a Life Path 11 – The Spiritual Teacher
Be the antidote to people feeling ‘there must be more than this’ in their business.
You do this by inspiring them (first you will need to inspire yourself), and to do this you will need to strengthen your relationship with Spirit.
Solving Problems as a Life Path 22 – The Architect of Change
Be the antidote to people seeking transformation in their life and business.
You do this by creating change, by making things happen. Your connection to source – God – The divine is crucial here.
And as we are the negatives of our numbers – your problems will be found in these!
What is your problem?
Book a call with Jo HERE so she can show you top line the energies of your numbers – identify your potential problems and solutions and share the ways she can help you through her products and services.
